At Dawning Digital, we’ve always believed that great things come in small packages. And boy, did we prove that at the recent Global Social Media Awards! We’re thrilled to announce that we walked away with not one, not two, but FOUR prestigious awards – a true testament to the incredible work our passionate team has been doing. From our commitment to strategic agility to our geographically diverse team, these wins celebrate the core values that set Dawning Digital apart.
Best Small Agency
“The outstanding results achieved for their clients, coupled with the creativity and quality of content produced, were truly impressive. An outstanding small agency!”
- Global Social Media Awards judges
Our small team is scattered across the globe, and this is no accident. We believe in the importance of staying agile in the digital marketing space, and our boutique agency approach allows us to collaborate seamlessly and deliver impactful results quickly. Our Best Small Agency win reflects this philosophy and the dedication we pour into every project. Hearing the judges commend us for our global reach affirms that our unconventional approach to teamwork is paying off!
Best Use of Instagram:
“The success of this campaign was largely attributed to innovative thinking and a fresh approach to traditional trends. Brilliant work!”
- Global Social Media Awards judges
Earlier this year, our work with the iconic brand, AriZona Iced Tea, was recognized by the European Content Awards when we won Pan European Content Campaign of the Year. At the Global Social Media Awards, this partnership garnered even more recognition when we won Best Use of Instagram! This win highlights our expertise in crafting trending content that speaks to the cultural zeitgeist. We don’t just follow trends – we weave them into innovative strategies that spark genuine connections with our client’s audiences. It’s about starting conversations, fostering a sense of community, and building brand loyalty in an authentic way.
And the results speak for themselves! Our Instagram campaign for AriZona Iced Tea saw a staggering 29.7% growth in followers, reaching from 337,376 to 436,000. Engagement skyrocketed by 49.9%, with a total of 2,500,000 engagements, and impressions surged by 53.6%, peaking at 99 million. These results aren’t just numbers – they represent a community of engaged followers, meaningful interactions, and increased brand visibility, showcasing the true impact of our strategic approach.
Best Use of Social Media for FMCG
“Undeniably captivating, boasting playful creativity and an engaging presence. The remarkable outcomes speak volumes about the adept execution of the strategy.”
- Global Social Media Awards judges
With a fun brand like CANDY CAN, we knew we had to inject fun into every piece of content we created. The playful creativity and engaging presence we brought to CANDY CAN’s social media presence secured us the award for Best Use of Social Media for FMCG! From quirky content to interactive experiences, we infused every aspect of the campaign with a sense of playfulness that captivated audiences and set our client apart from the competition. By combining creativity with strategic execution, we not only delivered measurable results but also reshaped perceptions of what FMCG marketing can achieve.
For CANDY CAN, our social media efforts led to extraordinary growth. On Instagram alone, we achieved a phenomenal growth rate of 532%, taking the account from 7,455 to 47,089 followers in 2023. Similarly, our TikTok presence surged by 167%, from 187k to 353k followers, and on Pinterest, impressions increased by 75.49%, reaching from 8,656,898 to 15,200,000. These results didn’t just expand CANDY CAN’s social media presence – they translated into tangible business outcomes, including 4300 new listings in 2023, proving the demand for the product even before its introduction!
Best Long-Term Strategic Use of Social Media (Silver)
“The effort put into audience targeting, including persona work, was commendable.”
- Global Social Media Awards judges
Building a thriving online presence takes time and dedication. Our long-term social media strategy for CANDY CAN, recently recognized with a Silver Award in the Best Long-Term Strategic Use of Social Media category, is a testament to this belief. We believe in the power of in-depth planning and arming ourselves with a thorough understanding of our target audiences. The tireless work we did together as a team underscores our ability to develop and execute long-term strategies that drive sustainable growth, and we’re proud to have been recognized for our strategic approach and the tangible benefits it brought to our client.
A Toast to Our Team and Clients
These recognitions wouldn’t be possible without the dedication and talent of our incredible team. Their passion, creativity, and commitment to excellence fuel our success every day. But our success doesn’t just belong to us – it’s shared with our incredible clients who trust us to bring their visions to life. From AriZona Beverages to CANDY CAN and beyond, we’re grateful for the opportunity to collaborate with such innovative brands and to help them achieve their goals. Here’s to many more award-winning campaigns together, delivering exceptional value for our clients and the brands we represent!
Looking ahead, we’re more motivated than ever to continue pushing the envelope, challenging the status quo, and delivering exceptional results for our clients.
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